Good news just came from Liaoning Provincial Quality & Technology Supervision Bureau that paste resin product of Shenyang Chemical was awarded “ Liaoning Top Brand Product”.
Since “Chinese Top Brand Product”selection was cancelled by the state, “Provincial Top Brand Product”has become a highest honor of product quality which had been granted to Shenyang Chemical in 2007. In 2012 Shenyang Chemical applied for this award evaluation again, and through documentation application, expert review, public notice and other links, it’s finally chosen as provincial top brand product by Liaoning Provincial Quality & Technology Supervision Bureau. At present 6 products in Shenyang Chemical were honored “Provincial Top Brand Product”i.e. caustic soda, liquid chlorine, hydrochloric acid, sodium, silicon dioxide, paste resin.
Shenyang Chemical has been developing brand construction in recent years, and paste resin product became only one in its sectors to win “Chinese Top Brand Product” and many other titles such as “National Client Satisfactory Product”. “Star Tower” brand paste resin enjoyed high reputation in the industry and “Star Tower” trademark has been Chinese famous trademark.
Recently Shenyang Chemical has emphasized enhancing brand cultivation and upgrading brand value in the construction and execution of brand strategy. Starting with advanced management means, Shenyang Chemical gradually introduced into excellent performance pattern management concept and step by step upgraded brand value during the course of excellent performance operation with various honors of provincial and national level like “National Quality Management Advanced Unit”, “National Advance Enterprise of Excellent Performance Pattern Implementation”, “ National Client Satisfactory Enterprise”, “Liaoning Provincial Quality Management Prize” and “Liaoning Governor Quality Award”, etc.