Good news has just come from Liaoning Provincial Quality & Technology Supervision Bureau that the brand“ Star Tower” owned by Shenyang Chemical Co. Ltd. ranks first in Liaoning Province with its brand value up to 3.742 billion yuan at the “2012 National Manufacturing Listed Brand Value” evaluation event organized by the State Quality & Technology Supervision Bureau.
The brand value is an innermost core in brand management factors, and a main mark to differ from the competitive like products .In 2012 the State Quality & Technology Supervision Bureau conducted an evaluation for nationwide listed brands in manufacturing sector, which covered 85 petro-chemical companies with average brand value of 1.438 billion yuan, 6 listed companies of Liaoning involved.
“Star Tower” was founded by Shenyang Chemical in 1954 and has undertaken generations’ inheritance and development since over half of century. By now “Star Power” has been famous in the industry. To further improve brand value, Shenyang Chemical constantly drives brand construction by science and technology innovation. As a national high-tech enterprise, PVC paste resin research & development capability lies in the leading level and has filled many domestic gaps. PVC paste resin, caustic soda, hydrochloric acid, silicon dioxide and other products covered by“Star Tower” were listed as “ China Famous Product” and “ Liaoning Famous Product”, “Star Tower” was chosen as “China Well-known Trademark”, and the company was also honored “China Time-honored Brand” as well as “National Four A-Level Standardization Good Conduct Enterprise” and owned dozens of invention patents.
Shenyang Chemical attached great importance with brand propagation and protection, positively publicized and demonstrated enterprise & brand image by means of various media like fair, profession magazine, newspaper, internet and broadcast & television. The trademark “Star Tower” has been registered in South Korea, UK, India, Hongkong and Taiwan,etc, with much larger influence, standing out of Liaoning Brands involved.